Tuesday 16 November 2010

Giving The Best

New Zealand is a country of about 4 million people in southeast Australia in the south Pacific Ocean. Although a small country, the number of cattle and sheep tens times more than the total population. That's why this country is the main income dairy products (milk, cheese, margarine, and colostrum). Arguably the country 85% of exports come from commodities. 

To manage and export the results of their products, farmers have an association called Fonterra, based in Auckland. 
Approximately 96% of total managed by the Fonterra dairy products. Across the world over share pasdar Fonterra dairy products by 76%. Their closest rivals are several companies from Australia. Some of the brands under the auspices of Fonterra who penetrated the global market, including Anchor, Anlene, Fresh N Fruity, Tip Top and Mainland. Anlene menguasdai market in Thailand, the Philippines and other ASEAN countries. On the whole ASEAN market is the second largest market after the United States. 

Mark wyne international managing director of Fonterra Brands Ltd. Said, "We are targeting the Middle East market is untapped optimal. We are currently reviewing whether to develop a local brand or incorporate existing brands. " 

Mark admitted that efforts to develop the Fonterra dairy products fully supported by thousands of local farmers in New Zealand. He said, "Our raw materials are supplied by thousands of local farmers. But our production line is never interrupted. The key is communication between breeders with the company. " 

One of the local farmers in the south of Auckland, supervised by Fonterra is Belavista.To facilitate the farmers get the latest information from the company, they use the system on-line information. 
The owner of the breeder, Murray Shaw, said the entire results of its farms absorbed by Fontera. Therefore the standardization of procedures they perform rigorous management of raw materials, ranging from dairy, storage to delivery to the company. Likewise, farm management, from giving food to the reproduction process that uses a system insemination. 

Milking time was governed by lteliti. In their daily milking two times, is at 06.00 and at 15.00, According to the study, milk production reached its peak in the second period, "said Shaw murray. 

Apart from Fonterra, the New Zealand government standardization and penarapan impose heavy penalties for farmers who violate the rules. 
The Government stipulates that farmers should not use pesticides on their lawns and plants. 
Farmers also may not provide sutnikan hormones in their cattle to accelerate growth. 

An ideal environment (free from pollution), farmers who obey the rules, a company that always tries to get the best results, be able to establish communication with the breeder and clever seek a breakthrough in global markets and the role of government to maintain the excellent export results create new zealand State into dairy producer Produc 
t the most famous throughout the world. 
Although a small country that are far apart from the State - the other State, New Zealand can compete with the state - Other countries in the larger global market and excel. 

From these stories illustrate that by giving the best we can be the best no matter our background, our condition, what happens in our lives. But with an attitude "is always a member of the best" we can train our bodies and minds to be the best as well. Because everyone can be a good member but few members of the best ... so Give the best where we are. 
Source : Buku Kisah Inspirasional untuk menumbuhkan benih keunggulan (Johny THE) ( Translated )

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